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Our Mission

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MEET OUR SHE-EO

NATASHA AUGUST

“My goal will always be to empower women to look as good as they feel. I hope I can help with both.”

ON A MISSION TO HELP OTHERS FEEL, LOOK AND DO GOOD

As an extroverted tech nerd with a curiosity towards cultural self-expression, Natasha has been lucky enough to call many destinations home. San Francisco, Madrid, Uganda, Austin, and now Dallas (with her husband, 11 month-old son, and baby-to-be) led her to the opportunity to acquire and completely reimagine Parcel22 with a completely new set of values. “I wanted to find a way to freshen up my closet with fashionable styles but also without breaking the bank. But giving this to others? That’s my dream – and it’s coming true.”

Natasha now infuses her background in technology and business with her fascination with visual identity, tribal-like communities and couture fashion. But the cherry on top is the ability to have it all within a REAL LIFE budget, for REAL LIFE humans with REAL LIFE constraints. For Natasha, “owning” a style shouldn’t mean spending top dollar. Owning it is about feeling good, looking good, doing good, while having the ability to switch it up according to your mood, destination or occasion.

“I truly believe any type of self expression is an opportunity to connect with the world, our communities and even ourselves.”
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22 CENTS +

ON A MISSION TO EMPOWER WOMEN

FIGHTING DOMESTIC VIOLENCE WITH EVERY SINGLE PARCEL

Parcel22 is blessed and excited to announce a partnership with Genesis Women’s Shelter to raise awareness for women silently struggling through domestic violence.

Each year, Genesis sees 1200 women and children at their Emergency Shelter, Long-Term Housing Facility and NonResidential Counseling office. The women who come to them are in a fight for their life from domestic violence. Genesis aims to walk alongside each woman and tell her she is not alone and she deserves to feel safe and happy. Their services are formulated to address the issue holistically and give each woman the same message: there is help and there is hope.

For each Parcel shipped, a portion of the proceeds will be gifted to these brave women needing the support and uplift to rise above their current situation. But it doesn’t stop there. All pieces that do not sell will also be donated directly to the Genesis Women’s Shelter. We hope our contribution from Parcel22 will champion women’s voices and provide a second chance at living a life surrounded by love and community.

“If we truly want to end domestic violence, we need to see these women for who they are; our mothers, daughters, sisters, friends, colleagues, and more. Domestic violence can affect any women, regardless of age, ethnicity or social economical class. We will not stop until women and children are safe in their own homes.”